06/07/2010
Cleveland, OH
Doubletree Hotel Cleveland
Local Partners
| Time | B2B Case Studies & Best Practices | B2C Case Studies & Best Practices | Social Media Integration |
|---|---|---|---|
7:00AM-8:45AM | Social Media & Content Marketing Workshop and Breakfast (optional)This in-depth, hands-on workshop will teach marketing and media professionals how to build a content marketing strategy that drives social media success. Learn how to gain more exposure and traffic as well as cut costs via blogs, Twitter, Facebook, LinkedIn and more. Author and international speaker Joe Pulizzi in conjunction with eMarketing expert Brad Kleinman will show you the real secret to social media success. Attendees are eligible to earn credits with the Online Marketing Institute. For more details on this workshop, click here.
| ||
8:45AM-9:00AM | Welcome to OMS and Expectations for the Day
| ||
9:00AM-9:50AM | Morning Keynote: The Grass is Greener, How the Scotts Company Grows Its Subscribers, Fans & FollowersJeffrey K. Rohrs, VP of Marketing for ExactTarget, interviews Kip Edwardson of The Scott's Company about how they are leveraging email, text messaging, and social media to build their business and launch new products in unexpected ways.
| ||
10:00AM | Coffee Break | ||
10:20AM-11:20AM | Understanding SEO Beyond the Technical JargonAs a marketer, it's imperative that we know the foundational principles of Search Engine Optimization and how to evaluate our own efforts. This session will provide you with the tools and knowledge required to help you understand the benefits and failures of various SEO strategies.
| Successful SEO for Your B2C SiteDiscover what’s holding your site back from reaching its full, profitable e-commerce potential in this fun SEO workshop. The session shares how you can increase targeted traffic to your site; boost conversions and sales; and significantly improve return on investment. You can accomplish this and more through the use of strategic keyword selection, SEO copywriting and link building, along with other professional techniques.
| Turbocharging Your Brand Through Social MediaLearn how to promote and reinforce distinctive brand qualities through the smart use of social media. This session shows you step-by-step how to get started using social media to promote your brand, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage your brand across social media platforms, and how to engage fans appropriately to maximize your reach.
|
11:30AM - | Virtual Events Business: Moving Beyond the Ad Age to New Revenue StreamsSurprisingly only 25% of marketers are using webcasts, even fewer virtual events. This session will focus on teaching you how to employ this missed opportunity into your marketing mix. Learn how to effectively incorporate virtual events to drive more qualified leads to your sales pipeline.
| Utilizing Eye Tracking to Improve the User ExperienceLearn how best in class user research labs are incorporating eye tracking to improve conversions and the overall customer experience. Gain tips and trends as well as latest research on what we have learned from tracking the eye movement of online users. Eye tracking adds detailed, measurable data to the user-centered design process. Learn how incorporating this element adds significant value to site optimization initiatives.
| SEO Benefits of BloggingContent marketing and strategies greatly impact a business's search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this session will guide you to the right path, explaining what strategies and tactics work best and why.
|
12:35PM | Catered Lunch | ||
1:30PM - | Lead Management in the Face of the New B2B BuyerB2B buyers have more information than ever before, and as a result are controlling the B2B buying process. Marketers must adapt when it comes to how they manage buyer dialogue, primarily in the area of Lead Management. This session will take you through the shift the B2B buyer has undergone and a step-by-step process for better lead management of this new dynamic.
| Integrated Analytics: Connecting the PiecesWhile the sophistication and depth of business metrics has improved dramatically in recent years, analytics are still largely siloed in most companies. From paid search, to web metrics, sales results, call center activities, social interactions, and other pockets of data, we must look at an integrated approach to gaining 360° visibility. During this session we'll look at some recent enhancements in metrics, new areas of growth and ways to collect and combine data for a holistic look at performance across your business.
| Attention=Revenue: Attention-Getting Marketing For More Sales, Leads & Publicity For Your BusinessBased on proven examples of what really works online, speaker Jim Kukral lends his expertise on how you can turn online attention into profit. This session will provide you with a road map to profitability through employable, online, attention getting techniques and strategies.
|
2:35PM | Snack Break | ||
3:00PM - | How to Build Your Inbound Marketing Game Plan Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
| Why Monitoring Your Online Brand is Essential for BusinessConsumers are everywhere online: they write blogs, post comments, and rate their favorite products and services. They share pictures, videos and special deals with their social networks on Facebook, MySpace and Twitter. And if you're not paying attention to what they're saying and sharing about your brand, it could be a lost opportunity or a detriment to your reputation. This session will cover where to begin, understanding your social media readiness, how to effectively listen to your audience, what you can learn from social media monitoring, and how you can measure your results.
| Creating a More Personable Brand Through Social MediaFrom Barrack Obama's historic campaign for the Presidency of the United States to the rebellion for freedom in Iran - social media has become a successful tool in branding a personality, person, idea or movement. This presentation will show you how to successfully integrate social media platforms into tactical programs.
|
4:10PM | Afternoon Keynote: Back to the Basics - Putting Technology in Its PlaceLearn how to best utilize technology and tools to ensure that all your strategies and channels from Email to Search, Marketing Automation to Analytics and Content Marketing to Social are optimized and integrated into an over-arching plan of action. Hear industry leaders and technology professionals discuss online marketing technologies and the roads to success.
| ||
5:00PM-6:30PM | Local Association Cocktail HourIf OMS is known for anything beyond its education standards, it’s how to have some fun. Join your marketing peers and OMS local partners as the sun sets over Cleveland for Margaritas, Mojitos, Martini’s (beer and wine too). Guaranteed enjoyment or money back! | ||
Sponsors
*Subject to change.
