
Needles works at Silverpop as both an advocate for B2B marketers and as an evangelist for Silverpop's Engage B2B platform.
He is an experienced B2B marketer with more than a decade of leadership experience - most recently 4 1/2 years as vice president of marketing for IT analyst firm The 451 Group. And he is a prolific writer and presenter on the opportunities and challenges marketers face when adopting new innovation and technology.