
Brian Hovis manages online advertising for Intuit's consumer brands (TurboTax and Quicken), with a focus of online display advertising, analytics and social media. He's responsible for ensuring that integration across online channels (display, social, affiliate, search) is achieved when working with partners, but also tight integration with offline advertising, as seen in this year's "Friends Like You" social campaign and integration with the TurboTax NBC network partnership. Hovis is also responsible for managing Intuit's digital media and creative agency relationships and helps lead Intuit's cross company Web Marketing Community which facilitates marketing best practices, sharing and learning across all business units at Intuit. He's been at Intuit for four years and previously managed online advertising for Sony Electronics, Chela Financial, GSI Commerce, and Fogdog.com and brings a diverse array of knowledge in consumer branded vs. direct response online advertising strategies and tactics, regardless of budget. He holds a marketing degree from the Leeds Business School at University of Colorado as well as an MBA from the Olin Business School at University of San Diego.