Joel Book
Director of eMarketing Education, ExactTarget
Joel Book is Director of eMarketing Education for ExactTarget, a leading provider of email communications software and solutions for one-to-one marketing and customer service.
An industry veteran with more than 30 years of experience in database marketing, Joel teaches organizations how to use permission-based email in partnership with CRM and web analytics technologies to drive sales and improve customer retention.
He is rated as one of the top speakers and consultants in his industry andhis seminars are loaded with examples of what to do and how to do it right.
Follow Joel Book
- Visit Joel Book's Company, ExactTarget
- Follow Joel Book on Twitter
- Follow Joel Book on LinkedIn
- Read Joel Book's OMC Blog at Online Marketing Connect
- Read Joel Book's Blog at Email Marketing by the Book
Presentations
Online Marketing Summit 2011
- Email Marketing Case Study
02/08: OMS Day 1 - Essentials of Email Marketing
02/07: Pre-Conference Training & Certification Day
Online Marketing Summit 2010
- Email Marketing Case Study
02/23: OMS Day 1 - Essentials of Email Marketing
02/22: Pre-Conference Training & Certification Day
Online Marketing Summit 2009
- How to Leverage Email in a Web 2.0 World
02/06: Day 2
OMS 2010 Regional 23-City Tour
- How Smart Marketers Use Email, Social, and Mobile Media to Engage Customers and Create Brand Fans
07/23: Houston - How Smart Marketers Use Email, Social, & Mobile to Engage Customers & Create Fans
07/21: Austin - How Smart Marketers Use Email, Social, and Mobile Media to Engage Customers and Create Brand Fans
07/19: Dallas
07/16: Charlotte - How Smart Marketers Use Email, Social, and Mobile Media to Engage Customers and Create Brand Fans
07/12: Washington - How Smart Marketers Use Email, Social, & Mobile to Engage Customers & Create Fans
07/07: Boston - How Smart Marketers Use Email, Social, and Mobile Media to Engage Customers and Create Brand Fans
06/18: San Jose
2009 Regionals
- The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success
06/25: San Francisco
06/16: Long Beach
06/10: Atlanta
06/04: Denver
05/20: Houston
05/18: Dallas
05/14: Washington
05/07: New York
