Joel Book

Director of eMarketing Education, ExactTarget

Joel Book is Director of eMarketing Education for ExactTarget, a leading provider of email communications software and solutions for one-to-one marketing and customer service.

An industry veteran with more than 30 years of experience in database marketing, Joel teaches organizations how to use permission-based email in partnership with CRM and web analytics technologies to drive sales and improve customer retention.

He is rated as one of the top speakers and consultants in his industry andhis seminars are loaded with examples of what to do and how to do it right.

Follow Joel Book

• Visit Joel Book's Company, ExactTarget
• Follow Joel Book on Twitter
• Follow Joel Book on LinkedIn
• Read Joel Book's Blog at Online Marketing Connect
• Read Joel Book's Blog, Email Marketing by the Book

Presentations

Online Marketing Summit 2010 Annual

• February 22: Essentials of Email Marketing
• February 23: Email Marketing Case Study

Online Marketing Summit 2009 Regionals

• New York -- May 7: The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success
• Washington DC -- May 14: The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success
• Dallas -- May 18: The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success
• Houston -- May 20: The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success
• Denver -- June 4: The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success
• Atlanta -- June 10: The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success
• Long Beach -- June 16: The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success
• San Francisco -- June 25: The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

Online Marketing Summit 2009 Annual

• February 6: How to Leverage Email in a Web 2.0 World