Leslie Reiser

Program Director of Interactive Marketing, IBM

assets/Photos/_resampled/SetWidth100-photo-leslie-reiser.jpg

Ms. Reiser has extensive experience developing and executing effective Web strategies and e-marketing programs within the information technology industry. In her current position, she is responsible for defining and delivering IBM's Web strategy and driving social media marketing efforts to small and midsize businesses to generate demand.

With the recent deployment of infoBOOM!, a social media marketing community, IBM through a partnership with CIO.com, is providing direct access to IBM and third party experts, enabling peer to peer connections, and offering a weekly editorial perspective on topical subjects of relevance to midmarket CIOs and IT professionals.

Another initiative, the IBM Smart Market Web site was recently assigned four and a half out of five stars in an independent report of technology published by Forrester Research, Inc. Designed to leverage Web 2.0 capabilities, including social marketing capabilities, this differentiated online experience was launched in November, 2008 within the U.S. and India and is now live in China and Italy.

Directing a multi national team, Ms. Reiser has led global projects that have reinvented the way IBM utilizes the Web to delivering relevant, integrated solutions and offerings to small and midsized businesses through an applications-led Marketplace and Community. She was recently nominated to represent IBM on the Social Media Advertising Consortium - an industry trade group comprised of leaders within the social marketing arena.

A frequent panelist, commentator, and writer, Ms. Reiser holds a bachelors degree in Economics from Rutgers College, Rutgers University and has completed graduate coursework at Northwestern University (Medill School of Journalism) in integrated marketing communications.

Follow Leslie Reiser

Presentations

Online Marketing Summit 2010 Annual

Online Marketing Summit 2009 Regionals