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Online Marketing Summit 2010: OMS Day 3: Search Engine Strategies Forum

February 25, 2010

Search Engine Strategies Forum

SES Forum is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). This third conference day offers a unique opportunity to learn from and interact with the leading search marketing practitioners. Content will include two tracks full of search optimization (SEO), social media search, local search, mobile search, and link building tactics and high-level strategy.

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TimeFundamentalsBeyond Fundamentals
8:00AM

Registration
8:30AM

Morning Roundtable: SEM Then & Now: What's the Same? What's New?

If you entered a time capsule in 1999 and stumbled into a search engine optimization assignment in 2009, you'd be startled by an array of unfamiliar challenges. News flash: it's not all about title tags and meta keywords anymore. Reciprocal linking? Yawn. Search engines too stupid to index dynamic URL's? Not anymore. Join us for an industry insiders' peek at the future of paid and organic search as our panel of veterans update you on the latest trends you cannot afford to miss. P.S. Yes, title tags are still important.
10:00AM 

The Findability Formula: The Easy, Non-Technical Approach to SEM

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? After this high-energy and informative presentation your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign.

PPC vs. SEO: The Ultimate Search Marketing Battle

Finally see which search marketing tactic is the most cost effective, PPC or SEO. Watch these two heavyweights battle it out trying to prove who has the bragging rights to the best marketing tactic. Join us for this no-holds barred session where the SEO proponents square off against the PPC evangelists. Look for tons of action in this bout.
11:15AM 

Keywords & Content: Search Marketing Foundations

How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? Learn how to target the right terms in your paid and organic search marketing, and where these keywords should be used.

Analytics for Search: ROI, Engagement & Attribution

Cut to the chase! Use analytics tools to get the specific answers you need about your search marketing campaign's economic performance, your users' on-site behaviors, and how to look for major red flags in traffic patterns. This slate of experts will keep you focused rather than poring through hundreds of pages of meaningless statistics.
12:30PM

Lunch
1:30PM 

Local Search Marketing Tactics

This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods.

Seven Deadly Sins of Landing Page Design


Fix the obvious problems, now! Many landing pages suffer from a number of common landing page issues that hold back conversion. Landing page optimization expert and author Tim Ash will take you through common landing page mistakes and how to fix them. Following the presentation he will conduct a series of quick “Your Baby Is Ugly” landing page mini-critiques with audience volunteers.

  • Tim Ash, Author, Landing Page Optimization & CEO, SiteTuners.com
2:45PM

Break
3:15PM 

PR, Social Media and Search

This session will cover how to integrate social media and search into your PR strategy. The panel will look at case studies like Dell’s Take Your Own Path campaign. They’ll examine the effect of Twitter and Facebook and how the statusphere is gaining ground. Learn why search is important to PR, where people are searching in social media and how all this affects your PR strategy.

YouTube & Video Optimization

Online video marketing is crucial in today's marketplace. More than 158 million Americans watched an average of 8.3 hours of online video during July 2009. That's more viewers than the 151.6 million Americans who watched Super Bowl XLIII, which reached the largest television audience in U.S. history. This solo presentation by the author of "YouTube and Video Marketing: An Hour a Day" will provide you with proven, practical guidelines for developing and implementing video marketing for your organization.
 

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