Pelin Wood Thorogood

Managing Partner, Aegean Group

Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and trends. During her more than 15 years as a high technology marketing executive, Pelin has led the go-to-market strategy for WebSideStory's on-demand digital marketing suite, extended Peregrine Systems' enterprise software business into the web-based employee self service (ESS) category, and in the mid 90s, launched one the very first mobile B2B applications designed for the Windows CE platform. Pelin is currently a Managing Partner of the Aegean Group, a strategic consultancy with a focus on marketing optimization, social media, and web analytics. She also sits on various boards and is a virtual Entrepreneur-in-Residence for Cornell's Johnson Graduate School of Management. Most recently, Pelin was the Senior Vice President of Marketing for WebSideStory (acquired by Omniture), a leading provider of real-time, multi-channel analytics solutions. Pelin holds Bachelor of Science, Master of Engineering and Master of Business Administration degrees, all from Cornell University.