Steve Latham

Author of Strategy and Planning
CEO, Spur Interactive

assets/Photos/_resampled/SetWidth100-photo-steve-latham.jpg

Steve started Spur Interactive to help companies better utilize the Web as a means for growing their business. Since starting the company in 2002, Steve has developed and implemented successful online strategies for FedEx Kinko's, Southwest Airlines, Amegy Bank, Tyrell, Inc., Houston Chronicle, Halliburton, the Houston Museum of Natural Science and Pro-mark Drum Sticks, to name a few.

Steve previously held executive roles with PentaSafe Security Technologies, the Houston Technology Center and Yellowstone Capital. Earlier in his career, Steve also worked for the Boston Consulting Group and Bank of America.

Steve is the founder and President of the Houston Interactive Marketing Association and an active Board member of the Houston Advertising Federation and Prepared 4 Life. Steve is a co-founder and Board member of the Houston Technology Center, and a member of the Technology Executive Club of Houston, the Mayor's Economic Task Force and the Center for Houston's Future 2005 Leadership class.

Steve is a frequent industry lecturer and an active member of the business and non-profit community. Steve was recently selected to be one of 12 recipients of the 2007 Cadillac Texas Spirit Award and is featured at www.khou.com/txspirit and at Chron.com.

Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma. Steve is a proud father of two German Retrievers (shepherd-lab mixes).

Steve blogs frequently on the Spur Interactive blog and is a featured blogger for Online Marketing Connect.

Follow Steve Latham

Presentations

Online Marketing Summit 2011

Online Marketing Summit 2010

Online Marketing Summit 2009

  • Online S&M (Strategy and Metrics)
    02/06: Day 2

OMS 2010 Regional 23-City Tour

  • Closing the Gap on ROI Measurement
    08/17: San Francisco
    07/23: Houston
    07/21: Austin
    07/14: Atlanta
    07/12: Washington

2009 Regionals

  • Big Brands, Big Plans Panel
    06/10: Atlanta
    05/21: Austin
  • Online Demand Generation: Strategy, Media and Metrics
    05/20: Houston